I was having an online discussion with some of my international music friends, and we were trying to figure out what’s the difference between artists and bands today compared to artists and bands from decades ago? We narrowed it down to one simple detail: artists and bands today rarely have a recognizable brand.
So, first things first, what is your brand? Better yet, what is a brand? It is not your gimmick.
A gimmick is part of your image – an aspect of your brand.…Read more